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The Smart Cloud Advantage

Keller Cloud – it’s the only real estate-specific smart cloud, and it’s poised to redefine the homebuying and selling experience, for agents and consumers alike. For the past few years, Keller Williams has been busy building the Keller Cloud, a powerful collection of real estate technology tools, from the ground up. The Cloud contains KW’s massive collection of agent, transaction and – giving the company an edge among competitors. It’s an innovation engine that allows agents to work smarter and more efficiently, a must in today’s fast-moving digital world.


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KW Innovators Offer Advice That Will Drive You Forward

In our ever-evolving digital world, it’s no secret that technology is reshaping the real estate industry. To keep up, agents must be innovative, creative, and nimble to offer clients services and experiences they can’t get elsewhere.

So, how are Keller Williams agents doing it?


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Lessons Learned from 72 Profit Share Millionaires

Jay Papasan, vice president and executive editor at KW Publishing, recently studied 72 of Keller Williams’ top profit share earners to understand how all associates could grow their wealth through the tool. Each individual that Papasan studied succeeded in taking home at least $1 million in largely passive income.

Profit share is one way in which Keller Williams exemplifies the principle of success through others. Each month, market centers share roughly half of their profits with the agents who helped them grow and made them profitable.


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Negotiate Your Way to More Closings

By Darren Kittleson

Stories of classic negotiations always set parties at odds – like players on opposing sports teams ready to compete until the scoreboard declares a winner. In real estate, the scoreboard is the dollar amount paid or accepted, depending on which side you represent.

But what if I told you that your clients care less about money than you think they do? What if I said you might earn more money in commission if you change your negotiation style from “win-all” to “value-based”? Nearly 30 years in the business, having trained thousands of top-producing real estate agents, I’m here to tell you the latter works.


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Seeing a Shift

By Ruben Gonzalez, Chief Economist, Keller Williams 

If you have been in the real estate industry for very long, you probably know that the housing market goes through cycles. During the growth portion of the cycle, prices are going up and inventory levels are typically low but growing. After the market shifts, prices begin to decline as inventory levels reach a peak and then start to decline.


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Creating Urgency With Sellers

By Ron Wexler

I've probably made more mistakes than all of you out there put together. And I truly believe what holds us back and hurts us most is that we're so worried about looking good that we don't move forward when we screw things up. When I first got into this business 36 years ago, I started from scratch – no models, no systems – and I ran everything straight into the ground. The truth is that most of us tend to figure out how to do it wrong before we do it right.


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Heather Ozur Poised to Lead as President of the Women’s Council of REALTORS®

Heather Ozur, who has a passion for developing and supporting women in real estate, will lead the Women's Council of REALTORS® nationally as its 2019 president. The position comes to the Keller Williams agent after 17 years of strong industry involvement.

Ozur joined the Women's Council of REALTORS® Palm Springs/Desert Cities in 2001 and assumed several local leadership roles before serving at the organization’s state and national levels. In 2014, she was elected president for Women's Council of REALTORS® California. A proponent of homeowner rights, Ozur has been active in leadership at various levels of REALTORS® associations and has served as the 2018 National Association of REALTORS® chair of the Strategic Thinking Advisory Committee.


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Keller Williams Makes Historic Gains in Growth & Technology in Q3

The third quarter has come to a close, and Keller Williams agents have surpassed significant milestones in growth and technology. Since 2011, the company has grown by more than 100,000 agents in the United States and Canada – further solidifying KW as the world’s largest real estate franchise by agent count with more than 980 offices and 190,000 associates. Keller Williams is also no. 1 in units and sales volume in the United States.

The Growth Initiative  - established and led by KW president and CEO John Davis - is at the core of this tremendous success. The innovative business leadership program empowers leadership teams with unique systems, models, and tools to generate predictable and sustainable growth in market share and profitability.


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Finding Opportunity in Failure - Top Agents Tell All in Outfront Magazine

At its heart, Keller Williams is a company of growth – growth of our people’s businesses, mindset and abundance. The journey of personal and professional growth is not always clear-cut – hurdles may pop up and, yes, we may stumble or even fail. We grow by learning from those who have gone before and from the obstacles we encounter along the way. Success doesn’t mean never failing – it means picking yourself back up after a failure and soldiering on with a new perspective and just as much energy and enthusiasm as before.


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Four Surefire Ways to Build a Strong Referral-Based Business

By Dan Grieb

Agent-to-agent referrals account for roughly 15 percent of my $78 million business. After receiving some top-dollar referrals, my eyes were opened to the depth of opportunity in this area. I’d love to see more agents take advantage of this lead source, and I hope to inspire business owners to action by sharing insights on how I’ve built the referral side of my business.


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Make Social Media Your Superpower

By Rachel Adams Lee

When I was a new agent – before I had a listing under my belt – I would host open houses and post about them regularly on social media. “Come to my open house,” the posts would read … always accompanied by a smiling selfie and photos of the home. After several open houses, interested buyers began reaching out to me online. It didn’t matter that the listings weren’t my own. I had piqued their interest, assumed a position of success, and earned their business.

Since then, I’ve turned my passion for connecting with people through social media into my superpower, and it has paid off. In three years, our team has gone from selling 23 homes via Facebook to 108 without spending a dime on leads. This is the POWER of social media.


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 Tim Heyl - Success Is Yours If You Choose to Take It

By Tim Heyl 

I started selling real estate when I was 21 years old. I read The Millionaire Real Estate Agent and then started following Gary Keller’s models before building my MREA team. By 2012, that team became No. 1 in all of Austin. Today, we have 17 teams in different cities, and we're one of the top producers here at Keller Williams. That success could've come a lot faster if I'd stopped chasing a shiny new way to run my business, and it can happen quickly for you if you commit to proven systems for success.


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Stronger Together

The National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) recently wrapped their fifth annual conference. KWRI Chief Operating Officer Darrell King joined KW agents to hear the latest updates on key issues facing LGBT (lesbian, gay, bisexual, transgender) home buyers and sellers.